Florida Business Council
Florida Business Council (FBC) Design Develop Now re-imagined FloridaBusinessCouncil.org as a modern, mobile-first hub for Florida’s small-business ecosystem. The new architecture creates intuitive pathways through About Us, Programs & Ser…
Challenge
FBC needed a more modern digital hub for small-business certification, member programs, sponsorship visibility, and event communication.
Approach
DDN organized the site around certification, programs, events, sponsorships, partner credibility, and clear calls to action for businesses and corporate partners.
Outcome
The site presents FBC as a stronger statewide small-business resource with clearer navigation, mobile-first content, and sponsorship-ready page structure.
Industry
Public sector / Business organization
Platform
Website
Status
Live
Services
Web design, Content architecture, Event pages, SEO-ready structure
Florida Business Council (FBC) Design Develop Now re-imagined FloridaBusinessCouncil.org as a modern, mobile-first hub for Florida’s small-business ecosystem. The new architecture creates intuitive pathways through About Us, Programs & Services, Events & Sponsorships, and Get Small Business Certifications, anchored by a clear “Get Certified” call-to-action and global site search.
For corporate partners, DDN amplified FBC’s sponsorship value proposition—highlighting “Extraordinarily High ROI Brand Visibility” and the Top 10 Reasons to Partner content—paired with marquee partner logos such as Amazon, NextEra Energy, Bank of America, The Walt Disney Company, and Duke Energy.
Mission-driven messaging—“Florida is Small Business”—is woven throughout the experience, supported by key data points: 3.1 million small businesses, 39% of Florida’s workforce, a 5,000+-member network, and 47% Gen X ownership.
Dedicated pages showcase FBC’s Technical Assistance Program (TAP), FBC Marketplace, and signature events including the Annual Kick-Off, Business Conference, and Business Impact Awards. Galleries, dynamic CTAs, and conversion-focused Join Us flows streamline engagement—whether certifying a business, joining as a corporate member, or subscribing for updates.
